Local commerce, in practice.
Notes on real-time inventory, same-day fulfillment, and being the answer when shoppers and AI agents look for a product nearby.
As the market fluctuates, fashion brands are weighing the pros and cons of DTC vs. wholesale
Fashion brands’ decision about whether to focus on direct-to-consumer sales or wholesale has gotten a lot more complicated. In the early days of the DTC revolution of the 2010s,…
Click-and-collect builds brands
Happy customer, happy business. It’s an old adage but one that rings true even with all the changes that have occurred in retail. Whether you’re running a brick-and-mortar store…
Tracking Shopper Engagements With Your Locally Tools.
Tracking where and when shoppers engage with your brand is vital to building an effective omnichannel strategy. Locally records engagements with all of our tools including our…
How to Utilize Locally to Highlight New Product Launches
Many of our brand partners want to use Locally to highlight upcoming or newly-launched products, and for good reason: data shows that new products are especially sought after…
Locally Product Updates in April 2023
In April, we upgraded our solutions to offer partners more customization of our tools and more control of the online-to-offline shopper journey. Most notably, Locally is rolling…
Locally Launches Seven New Brands in April.
More brands are prioritizing the online-to-offline shopping shopper journey, with Locally launching partnerships with seven new brands in April. These brands cater to consumers in…
Online-To-Offline (O2O) Could Revolutionize E-Commerce Business
Forbes discusses how online-to-offline shopping will disrupt the consumer’s current view of ecommerce. READ ARTICLE…
Locally Product Updates March 2023
Last month, Locally made significant updates to our products to make the shopping experience more consumer-centric, and to help our brand and retail partners make more sales.…
Do you have a big blind spot with shoppers?
It’s increasingly clear that shoppers are returning to nearby, in-store shopping in huge numbers. Major mall operators like Simon are seeing both foot traffic and sales exceeding…
Locally Launches Twelve New Brands in March.
Locally continued to expand in March, launching solutions for brands in a variety of industries including cycling, outdoors, apparel, wellness, and pet care. Locally is helping…
Locally client, Oofos, sees sales surge 82%.
The company now holds 79% of the recovery footwear market. READ…
How Tractor Supply Handles Pickup vs Delivery
Tractor Supply Company has effectively harnessed local inventory visibility to enhance both online and in-store customer experiences. By prominently displaying real-time stock…
Why are DTC brands rushing to wholesale?
Many brands are looking to grow both wholesale and DTC simultaneously. Dani James at Retail Dive takes a look at combining those strategies. READ…
Tractor Supply fulfills three-quarters of online orders in store.
Conversion in 2022 for BOPIS and curbside pickup was 60% greater compared with home delivery, Webster says. This boost is due in part to the farm and ranch retailer’s mobile app,…
Three Ways to Optimize The Locally Product Locator.
Hundreds of brands use Locally’s Product Locator on their websites to drive more sales and connect shoppers to products immediately available nearby. Our Product Locator is…
Why Brands Should Optimize for Online-to-Offline Shopping
The vast majority of shoppers do product research online before they make a purchase. But, even after decades of prognostications of e-commerce taking over retail, a substantial…
UniHop Partners with Locally to Offer Personalized Shopping Experience
UniHop, a shopping and delivery company in the retail space, has teamed up with Locally to bring a unique shopping experience to customers. The partnership between UniHop and…
Locally launched nine new brand partners in February.
There are nine new ways for shoppers to shop online and buy Locally in cycling, outdoors, music, food, and golf. Locally is now helping these brands optimize the online-to-offline…