What's in stock? What should be in stock?
One of the biggest problems perpetually facing retailers of all sizes is discovering emerging local trends, stocking their stores with the most popular local products and best selling brands, and then conveying in-stock information to nearby shoppers.
At a basic level, retailers can count on insights gained by working with data sharing services like NPD, but it’s really hard to glean emerging local trends from national sell-through data. In many ways, this data is better used to discover problems in margins or inventory glut rather than what to buy right now. Plus, the lack of context geographically or demographically makes it far harder to wade through data to find store-specific retail success.
On the other hand, more sophisticated retailers have built proprietary systems that are able to detect consumer affinity or inventory movements. Take as an example, a large online marketplace that has access to the current inventories of thousands of stores and can calculate the day to day changes in those inventories. They can easily create conclusions about what is selling, at what velocity, to who, and where. It’s not surprising to see ads running in your community for trending items - if you are actually the one providing them with these insights.
Overall, the lack of these types of deep insights put most retailers at a tactical disadvantage in both gaining access to the most popular products in their area and subsequently marketing them.
More Tools for Brands
Locally Store Locator
Need an enterprise-level store locator? Locally offers an affordable, state-of-the-art, fully-customizable store locator that moves past basic address referrals and sends shoppers to in-stock merchandise.
Locally Product Locator
Steering online shoppers to nearby in-stock products is key to closing the sales loop and building brand loyalty. Locally collects real-time inventory from thousands of small, medium and large retailers globally.
Locally Landing Pages
Create immersive on-site (subdomain) experiences for shoppers that feature your best retailers and their product selection in each city while winning increasingly important local natural searches.
Work directly with your retailer network to provide value to the shopper's purchase; fitting, installation, assembly, delivery, freight acceptance, etc... Build long-term goodwill with your fans.
Already have a sales order management system for incoming BOPIS/Click-and-Collect transactions? Locally can push incoming BOPIS sales directly into your preferred system with Pushcart™
Same Day Delivery
Do you struggle to match the logistics of Amazon? Would you prefer to have more control over how your products are sold? Delight your customers with a 'get it today' option by leveraging your dealer network.
Authorized Dealer / CRM Management
Locally can proactively manage your store location data; discover missing locations, automatically suppress closed locations, dynamically maintain hours and contact info, and perpetually audit GPS coordinates.
Natural Search / SEO
Locally.com provides brands and retailers with a way to win coveted local natural search results. Our platform is highly SEO friendly and often wins a top-five slot for our clients.
Need stock visibility or local shopping insights? Locally collects thousands of data elements per second that can be used for marketing, fulfillment, or supply chain optimization.
Marketing Tools for Stores
Most small and medium retailers aren't equipped to market to their communities using digital tactics. Locally and its partners help stores build digital marketing campaigns that drive online-to-offline conversions.
Integration with Google Surfaces
Integrate your live inventory into Surfaces Across Google, which includes Shopping, Search, Maps, Images, and Google My Business.
Advanced Mapping Services
Do you need a standalone mapping solution for events or a tour? Do you want to mix up multiple concepts (like what to do and where to buy) for a marketing initiative?