Shopping online is super-convenient, offers enormous selection, and is 'always on.' But shopping in-store offers benefits that online shopping can't match: assembly, fitting, secure delivery, ongoing services, and more.
Shoppers don't like picking one or the other; they'd prefer both.
The best way to enable 24/7 shopping with safe deliveries, expert assembly, and/or professional fitting is to turn a brand's wholesale distribution into a network of service locations with an Amazon-Locker-like in-store pickup option available for the shopper to choose at the online point-of-purchase.
Let's imagine a scenario...
A shopper is interested in buying a roof rack for a hard-to-fit SUV. Despite having absolutely zero mechanical prowess, they manage to find the exact model for the vehicle online, but the local dealer doesn't carry this particular rack in their store. Plus, having a giant package shipped to an apartment complex is going to take way too long, cost way too much, and be way too risky to leave sitting out in public all day.
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Over a year ago, Locally began building a Ship-to-Store solution for a bike industry client. That solution enables the shopper to browse the warehouse selection of the brand on their site, but instead of having it shipped to the home of the shopper, the future bike owner picks a local dealer where the bike will be shipped. Once the store accepts the sale, their local mechanic assembles the purchase, and the mutual customer is alerted for pickup.
Let's review some of the obvious benefits for the three parties involved, the brand, the store, and the customer:
✔️ Convenient online shopping / marketing
✔️ Payment is accepted and sale confirmed before the shopper goes to the store
✔️ The item is shipped to a secure commercial delivery address
✔️ Commercial freight rates can be up to 50% less
✔️ Expert assembly
✔️ Expert fitting
✔️ Brand and Store work as partners
✔️ Revenue split is handled dynamically by Locally
✔️ Returns are more convenient for shopper
✔️ The store is more likely to support brands who are true partners with them
More Tools for Retailers
Control your presence on Brand sites
Sophisticated brands are increasingly serving shoppers by incorporating Locally on their websites. Claim your Locally.com account and take full advantage.
Broadcast your store's inventory online
We make it easy to get your inventory in front of online shoppers on brand sites, search engines, and even your own site or social media channels.
Capture sales for in-store pickup
Wouldn't it be convenient if when a local customer saw a product online, they could pay for it, reserve it, or have it delivered? Buy It Locally™ enables this from anywhere online.
Use Locally on your website and social channels
Would you like to be able to display what's in stock at your store but dread the work and expense of running an ecommerce site? Locally Pages™ is the perfect solution.
Premium Tool Suite
Drive in-store traffic and transactions with the same best-in-class tools that our brand partners use, now available for retailers.
Add your inventory to Google with Locally
Integrate your live inventory into Surfaces Across Google, which includes Shopping, Search, Maps, Images, and Google My Business.
Capture SEO with Locally.com
Locally.com is the internet's most popular local shopping site, featuring thousands of global retailers. We reach millions of shoppers monthly. Learn how to win your share of traffic.
Access unique shopper insights in your city
Locally collects a tremendous amount of information about the products people are shopping for in your neighborhood. Locally AI makes these insights actionable. Make smarter buying decisions. Thrill your customers.
Shopify Sites powered by Locally
Locally works with Shopify Partners who sync the inventory of your physical stores with Shopify, making it easy to pull in what you have available for sale online.
Same-Day Local Delivery
As major e-commerce players move closer and closer to ‘on-demand’ shopping and same-day delivery, learn how to win the last mile and delight your customers.
Already have a sales order management system for incoming BOPIS/Click-and-Collect transactions? Merge that solution with Buy It Locally using Locally Pushcart™
Share Unique Insights with B2B Ordering Platforms
Locally can share unique insights with B2B Ordering Platforms such as your on-hand inventory by location and the popularity of specific products in your region.
Do you run a multi-location retail chain? Do you need a mapping solution that 'sells' shoppers on visiting your stores?