For Retailers: General Topics
Locally is a platform of tools dedicated to helping online shoppers find products in stock in nearby stores. We have tools for brands to install on their site, tools for retailers to install on their site, locally.com, local SEO efforts, and much more.
As a retailer, your first step is to create/claim your account and set up your company profile.
Please contact us at firstname.lastname@example.org with any thoughts, feedback, or questions.
By creating or claiming your account, you take control of your store information on every place it is presented to shoppers throughout the Locally ecosystem: on brand sites via our dealer locators and product locators, on brand lists who use our tools to clean and repair their dealer lists, and on locally.com.
Once you've claimed your account, you will control everything about your store(s) in our master CRM. So if anything changes at one of your stores—you move a store down the street, you change store hours, etc—a single edit to your Locally account instantly updates your information on every Dealer Locator and Product Locator we power.
Learn how to claim your account here.
With Locally, you can broadcast events, trainings, in-store promotions, and more through the on-site tools—Dealer Locators and Product Locators—that we power for brands in outdoors, running, fishing, automotive, sporting goods, and baby gear.
Do you have an upcoming race that's sponsored by Brooks? Promote it on Brooks' Dealer Locator! Are you an outdoor shop that has an informational backcountry themed event? Broadcast it through Osprey, Marmot, Kuhl, Mountain Hardwear, and many other Dealer Locators!
To do so, simply:
- Log in to your Locally account here
- Select "Your Store Profile" on the left menu and click "Events"
- Add event details, tag any and all brands relevant to your event, and hit save. Repeat, repeat, repeat.
This only works for brands using Locally's on-site tools.
These are generic instructions for sending up your inventory feed. See our Point of Sale Integration FAQ section for step-by-step instructions for a number of the most popular systems. If you don't see your POS system listed, use these generic instructions to set up your feed.
Head into your POS system and generate a report with just 2 columns: [UPC, Qty]. It can be in .xls, .xlsx, .csv, or .txt. If you have multiple stores, generate one report per store. Then, open your POS' scheduler function and schedule this report to run at least once a day. The goal is you'll set this up once and never have to touch it again.
You can get the report to us in a couple ways. The most popular method is by using Dropbox. Download Dropbox onto your computer and create a new folder. Call it "Locally." Share the folder with email@example.com. Program your POS to drop your inventory reports into this folder.
We can also pick up your file at a web address or we can set up an FTP account for you to push to on a regular basis. Just let us know if you need FTP credentials. You can also set up auto-sync in your account.
If your POS system has no automatic scheduler function, you can manually upload your inventory report using these instructions.
Please take a look at our POS Guide for step-by-step instructions for different systems.
Yes! As a matter of fact, we show shoppers nearby places to buy products millions of times per month.
A key piece to the Locally platform is the tools brands use on their site to direct their site visitors to find their products in nearby stores. Using your inventory feed, we present what's in stock at your store to online shoppers in a variety of different places, including through two main tools on brand sites:
Our Product Locator lives on a brand's product pages to show a shopper exactly where they can find that product in-stock near them. And, it allows a shopper to complete their purchase at your store via Hold or Pay Online, Pick Up In Store. A few brands currently using the Product Locator include CamelBak, Nathan Sports, Deuter, Sea to Summit, Princeton Tec, LOWA Boots, Sierra Designs, and Big Agnes.
A number of additional brands are launching imminently.
Our Dealer Locator actually shows what's in stock at your store, right there on a Dealer Locator. And, if you're using a conversion tool like "Hold" or "Pay Online, Pick Up In Store," a shopper on a brand site can reserve or pay for a product at your store for in-store pickup entirely from a brands' Dealer Locator.
A few brands using our Dealer Locator include Wilson, ExOfficio, Sea to Summit, and Brooks Running.
When we manage a brand's authorized dealer list, only stores on this list are allowed to broadcast that brand's products and appear on that brand's on-site Locally-powered Product Locators and Dealer Locators. Typically, if you aren't appearing as an authorized dealer, it's because that brand accidentally left that store off of their list.
To become an authorized dealer for that brand, have your sales rep or account manager for that brand email authorization for your store to firstname.lastname@example.org. As soon as we receive authorization, we will authorize you for that brand, and your products will begin to populate.
If a brand has a *, email email@example.com and ask to be added to the dealer list; certain brands have store-level attributes assigned by a central contact who communicates directly with Locally.
Here are the brands whose dealer lists we manage (updated monthly):
- 361 Degrees
- Arc'teryx LEAF*
- Arc'teryx VEILANCE*
- Bent Metal
- Big Agnes
- Black Crows
- Black Diamond
- Bonafide Kayaks
- Brooks Running
- CamelBak Tactical
- CEP Compression*
- Colgate Kids
- Darn Tough*
- DPS Skis
- Eagle Creek
- Elan Skis
- Essentials by Britax
- Farm to Feet
- Franklin & Ben
- Free Fly Apparel
- Full Tilt Boots
- G3 Genuine Guide Gear
- Giro (Snow)
- Head (Snow)
- Helly Hansen
- HOKA ONE ONE
- Hydro Flask
- Jackson Kayak
- K2 Skis
- K2 Snowboard
- K2 Sports
- Kneed Footweaer
- Lib Tech Snowboards
- Liberty Skis
- Line Skis
- Louisville Slugger
- LOWA Boots
- Mountain Hardwear
- Mountain Khakis
- Mystery Ranch
- NEMO Equipment
- New Balance (Reach out to your account manager to begin the review process)
- Osprey Packs
- Outdoor Research
- Pearl iZUMi (soon!)
- POC Sports
- Pro-Tec Athletics
- Ride Snowboards
- Royal Robbins
- Sea to Summit
- Sherpa Adventure Gear*
- Sierra Designs
- Simms Fishing
- Smith Optics
- Sonos* (soon!)
- Spy Optic
- Tecnica Footwear
- The North Face
- Turtle Fur
- Vibram (Cobbler, FiveFingers, Furoshiki)
- Wilderness Systems
- YETI Coolers*
If you carry products for a brand that Locally formally works with but they aren't showing in your inventory feed, there could be a couple of reasons why they aren't appearing.
First, please confirm that you are using UPC codes for these products in your POS System. Locally only matches products that have a UPC code.
Second, when we manage a brand's authorized dealer list, only stores on this list are allowed to broadcast that brand's products. Typically, when a retailer's products aren't showing for a brand you carry, it's because that brand accidentally left that store off of their list.
To become an authorized dealer for that brand, have your sales rep for that brand email authorization for your store to firstname.lastname@example.org. As soon as we receive authorization, we will authorize you for that brand, and your products will begin to populate.
Send any questions to email@example.com.
Managing your account and uploading inventory throughout the entire Locally ecosystem is totally free for retailers. Embedding your Locally feed onto your own website via our Locally Pages tool is also free.
The only paid service for retailers is accepting transactions via our Buy it Locally platform, which facilitates payments and/or reservations for in-store pickup at your store. To accept and/or reservations for in-store pickup, there is a transaction fee on confirmed pickups, plus credit card processing fees on payments only. Full pricing details are available in your account.
Learn more about setting up Buy it Locally here.
We can support shops in any country in the world. Most brands support retailers in USD and CAD, however select brands are supporting retailers in Europe in Japan in native currencies and languages. For more information, contact firstname.lastname@example.org.
Locally has partnered with Power Reviews to collect and display both product and store reviews throughout the platform.
Here's how we collect product reviews;
- On Locally-powered product pages, users see previous reviews and have the option to contribute their own reviews.
- When a shopper makes any type of transaction on the Locally platform, s/he will be contacted and asked to contribute a review.
- We also syndicate reviews from our brand partners' sites. This means that reviews that are posted on one of our brand client's sites will appear on Locally-powered sites and tools within a few days.
Here's how we collect store reviews;
- On Locally-powered retailer pages, users see previous reviews and have the option to contribute their own reviews for that merchant.
- On Locally-powered tools (such as store locators), users see a clickable star rating and have the option to click to a retailer page and contribute their own reviews for that merchant.
- When a shopper makes any type of transaction on the Locally platform, s/he will be contacted and asked to contribute a review about their experience with the retailer.
Here's how we moderate reviews;
- When reviews are submitted, they are initially queued for moderation by Power Reviews' automated system.
- If a review is flagged for language or content, it is then reviewed by Power Reviews' staff.
- If Locally becomes aware of possibly fraudulent reviews, it will open an investigation to determine whether the review was contributed by an actual customer and whether the circumstances described by the review actually happened.
Contributing factors for our process are;
- Was the customer who contributed the review in the city of the store that they wrote a review about?
- Did the review come from a transaction solicitation or anonymously?
- Are there any glaring errors in the review that would cause it to seem suspect?
- Is there an overly-positive or overly-negative review pattern?
Positive and negative reviews help shoppers make local purchasing decisions. We take great pride in presenting shoppers with the maximum amount of unfiltered information that we can. We will always strongly resist making any moderation choices except in the circumstance of clearly wrong information.
Our brand partners work with us on a country-to-country basis, and not all brands support Canadian pricing right out of the gate. When our system doesn’t have the CAD price for a product, it defaults to show the USD price, while clearly labeling it as “USD” to prevent shopper confusion. This is why some of your products are listed as USD, and some are CAD.
Let us know what brands are important to you by reaching out to your brand reps and requesting support in your country! Email email@example.com with any questions.
Personalized introductions from trusted retailers are the single best way brands can find out about Locally. If you're interested in bringing Locally to some of your brands Locally currently isn't working with, get in touch with us at firstname.lastname@example.org so we can provide you with a few materials that will be helpful. Thanks in advance!