For Retailers: Locally Pages for Facebook
You promote your products and brands on social media, but what's the goal? Promoting products online often leads to online purchases. Locally Pages for Facebook™ helps you connect all the dots.
Once your inventory feed is live on Locally, it's easy to add your entire supported in-stock inventory to your store's Facebook Page.
Locally Pages for Facebook™ literally runs itself, because:
Locally works with our partner brands to support the catalogs so you don't need to clip a single image or product description.
Every time we receive an updated inventory file from you via your inventory feed, we update your inventory (across the Locally platform, which includes Locally Pages for Facebook™) accordingly, so it's automatically kept perpetually up to date.
And if you're using a conversion tool like Hold or Pay Online Pick Up In Store, a shopper can complete their purchase through your Locally Pages for Facebook™ tool.
Locally Pages for Facebook™ installs in minutes, and is totally free for products from our partner brands. Why? This is part of a brand's subscription: providing their retailers with a highly robust way to market their in-stock products to their community.
Read on for installation instructions and examples from other retailers.
- Make sure you're logged into Facebook using the account that controls your store page(s)
- Click this link: http://www.locally.com/go/install-facebook-pages
- Confirm that you want to add the tab
- Open up the tab, plug in your store for the given location
- Move the tab to where you want it on the left-hand tab menu, and rename it if you'd like
- Be sure to post in your timeline that shoppers can now browse your inventory on your Facebook Page
That's it! You're now using Locally, socially.
Dozens of retailers are using Locally Pages for Facebook™ to broadcast what they carry on their own social profiles.
A few great Locally Pages for Facebook™ deployments include:
Big River Running uses Locally Pages for Facebook™ to let shoppers browse what they have in stock before coming in, all without leaving Facebook.
Kids N Cribs also has multiple locations. They've renamed their Locally Pages for Facebook™ tab to "Shop Dublin" so that social media users can clearly see which store's inventory they're browsing.
Trouts Fly Fishing helps shoppers get the fishing gear they want, when they want it, on the site they're already on.
Rack & GO knows that shoppers need to know if they're carrying the exact item that fits the shopper's car and needs. That's why they use Locally Pages for Facebook™ to reach shoppers where they are.
Some retailers don't meet Facebook's required 2,000 like minimum that is necessary to add a shop tab. That's okay! You're still able to add a "Shop Now" button that simply redirects the shopper to your website (or [yoursubdomain].locally.com) to view your in-stock products. Follow the simple instructions below to get set up.
Step 1: While signed in as the admin to your Facebook page, hover over the blue action button and click "Edit Button."
Step 2: Next, select "Shop with You or Make a Donation" & select "Shop Now". Click next.
Step 3: Select "Website Link".
Step 4: Add a link to Locally Pages either on your own personal website, or at [yoursubdomain].locally.com.
A true, multi-location Locally Pages for Facebook™ plugin will become available in future updates.
Until then, if you are a company with two or more locations, we recommend you use Locally Pages for Facebook™ by adding a store's inventory onto the location's individual Facebook Page.