Support & F.A.Q.

General Topics: Product Catalog - Data Standards

What are the advantages for vendors (brands) and retailers?

Advantages for retailers:

  • Retailers can access standardized vendor catalogs at free of charge.
  • Using's standardized catalogs greatly simplifies the challenges that occur from using wildly different formats from different vendors.
  • Retailers with POS systems that allow importing product data can drastically reduce data entry time and errors associated with human data entry.
  • Capture of UPC info from catalog import eliminates the effort to capture UPC info during order receiving and reduces receiving errors.
  • Even manual data entry is easier when viewing standardized catalog data.

Advantages for vendors:

  • Using standard helps vendor help diverse retailers streamline catalog data processing and UPC capture
  • By using's de facto industry standard, vendors can reduce one-off requests for special formats from retailers
  • Using standards helps vendors deliver exactly the right data to and helps support retailers and local retail sales.
  • uses the standard to minimize costs of its services to vendors.

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What is the standard? 

The full specification for the "Product Data Catalog (Part 1)" standards is available here (our presentation cover letter is here).

Download Locally's taxonomy here.'s "Product Data Catalog (Part 1)" specifies a standard file format for vendors to communicate product data to and participating retailers. The standard is lightly modified from a previous Outdoor Industry Association B2B Working Group standard. Part 1 covered here supports product data creation.

Part 2 is coming soon and provides a standard to provide descriptions, style and sku images, and other extended product data used for marketing and web content. Vendor product catalog files that meet the standard include 18 columns of required and optional information in the specified order. As you can see from the sample data, this is straight forward and easily understood.

Locally Catalog Upload Standard

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Who is using the standard?

A growing number of small and large retailers use the standard. At one time or another approximately 150 OIA and SIA vendors have generated catalog information partially or fully complying with this standard. And of course uses this standard to help vendors and retailers connect to sell products locally.

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