For Brands: General Topics
We're an omni-channel technology company. We operate a platform of tools that use ecommerce tactics to drive shoppers into stores. Everything is designed to help you join forces with your retailer partners to serve the ever evolving shopper of 2017 and beyond in simple, elegant ways.
We power innovative tools for brand websites, operate our own growing online destination locally.com, and offer specialty retailers an effortless way to broadcast their inventory on their own site and social channels as an alternative to traditional ecommerce. At the heart of Locally is our universal inventory sync, which allows retailers of nearly any level of technical sophistication to submit regular inventory files and broadcast their in-stock selection of your brand to online shoppers across our platform.
Get started by checking out our services for brands, and contact us to pepper us with questions or request a demo. We're a group of dedicated, mission-driven individuals that pride ourselves on our speed, our partners, and what's coming next. We look forward to hearing from you!
Locally offers tools for brands and retailers to better help direct online shoppers into local stores to buy your products.
Our on-site tools for brands include a Product Locator that is installed on product pages to show your site visitors where they can find that product in-stock near them, along with a path to complete their purchase on your site at that local store, all from your website. We also provide a Dealer Locator that is managed by our innovative Open Storefront dealer list management tool and offer an array of features like enhanced store information, events, and what's in stock at each location.
Your dealers submit inventory to Locally using a simple POS sync that nearly any retailer with any level of technical sophistication can perform. We've connected with two dozen POS systems and counting. These feeds power your on-site tools to display nearby product matches to shoppers on your site.
Your involvement with Locally also taps you into other parts of the Locally ecosystem: locally.com, and retailer's own sites.
On locally.com, you'll have a yourcompany.locally.com homepage where people can browse your product selection and see what is available in nearby stores, like this: patagonia.locally.com. Retailers sending in inventory will also be able to display the products by your brand that they carry on locally.com.
Your involvement with Locally also makes your catalog available to retailers to embed on their own site via our Locally Pages tools, winning you sophisticated local marketing for your products. Locally Pages is for non-ecomm retailers who have long wanted an exceedingly simple way to broadcast what products they carry to their community, on their own site or Facebook Page. In minutes, any retailer can embed their entire Locally feed onto their own site. If you're a participating brand, your products will be included.
All the while, your brand is accessing powerful analytics of product interest by geo, empowering Locally to engage in local-SEO efforts for your brand, and tapping into numerous marketing opportunities provided by Locally and our marketing partners.
CLAIMING YOUR ACCOUNT
To claim your brand's Locally.com account, simply head to brands.locally.com and hit "Sign Up." Select your company from the drop-down if it's there, and proceed through the signup process. In certain cases, you will automatically receive access to the account. In others, Locally will manually review your account claim request to ensure you do indeed work with the brand you are claiming. You will receive an email confirming your email address and locally.com account.
If you are attempting to create a hybrid brand/retailer account, or would like access to multiple brand accounts, please contact us at firstname.lastname@example.org.
You can provide as many users access to your locally.com account as you'd like.
Send your additional users to brands.locally.com and hit "Sign Up." Enter your email address, select your brand from the drop-down, and complete the account set up.
This will not automatically approve your account. The account admin (which is by default the first person who claimed the locally.com account for your brand) will receive an email with a button to approve the user. Once approved, you will be notified you can now log in and access the account.
The Locally on-boarding process takes between 2-8 weeks. It's a five step process, and you'll be assigned a personalized team to make it one of the best on-boarding experience you've ever encountered.
- Locally Account Creation
- Product Catalog Intake
- Dealer List Intake
- On-site Tool Mockups and Implementation
- Joint Brand/Locally Retailer Engagement
For more information on the on-boarding process, contact us.
To only support your product catalog for retailers and shoppers, pricing is a monthly fee based on how many retailers are sharing inventory for your products.
Pricing for the entire platform- which includes our Dealer and Product Locator tools for brand websites- is based on A) the total size of your dealer network, and B) how many of your dealers are "participating" in Locally (sharing inventory for your brand).
For a quote, contact us. If possible, please let us know approximately how many doors your products are sold in.
First, claim your brand's locally.com account by heading to https://www.locally.com/for/brands and hitting "Sign Up."
If we don't beat you to it, [contact us] and we'll connect you with our content team. You can learn about our ideal file format here, but our content team will work with you to make everything nice and easy.
Yes! Locally has expanded organically since day 1, and we're always looking for new brands in new industries that are interested in launching. You'll get a lot of love for being the first brand in a new industry to launch. Let's talk- contact us.
Every month we collect gigabytes of data about shopper interest. Unlike many black-box online platforms, Locally aims to take all of the data we collect and present it back to our clients as actionable insights.
As a Locally partner brand, you'll have access to all insights related to your brand site tools and your product performance. All insights are available at the product level, filterable by geo. Retailers can access local data about all participating brands, to help pick up on trending brands and products in real-time.
Contact us and we'll walk you through the analytics portion of our platform.
From within your Locally account you have access to a couple different reports. These reports will give you insights on which of your dealers have claimed their Locally account, who is sharing inventory, which stores are allowing transactions, and more.
Log in to your Locally account and head to you dashboard. You'll see the two reports available for download on the right side of your screen.
The first report is the "stocking dealer report". This report shows you which of your dealers are actively sharing inventory data for your brand as of the moment the report was pulled. Columns I and J show whether or not they're accepting holds or purchase orders respectively.
Your "claimed dealer report" shows a number of things.
- n_upcs: how many UPCs we received in their last inventory upload. In plain english, this means that if there's a value in this column for a store, they are sharing inventory with Locally.
- signup_date: when they claimed their account with Locally
- inventory_originated_at: when they started sharing inventory
- inventory_refreshed_at: when they last shared inventory (if the last refresh date was > 3 days ago, their feed is muted and will not be visible)
There is typically a discrepancy between the "stocking dealer report" and the retailers listed as having inventory in the "claimed dealer report". This is for one of two reasons, typically in this order:
- The retailer is an authorized dealer for your brand and they're actively sharing inventory with Locally, but your brand's products aren't in their daily report.
- The retailer hasn't updated their inventory feed in the last three days.
In either case, these retailers are excellent targets for a brief follow up as they have already done the hard part! All they need to do now is update their inventory feed or include your brand's products in their feed.
Locally will work with any brick & mortar retailer that is an authorized dealer for one of our brand partners. As long as there is a physical location with inventory that we can refer a shopper to, they can participate. From small specialty stores, to brand's own stores, to regional and national chain retailers- they're all eligible!
The only type of retailer that can't participate are online-only ecommerce stores. If there is no brick & mortar store that we can receive inventory from and refer a shopper to, they are ineligible for Locally participation.
Integration with Locally is incredibly easy. We built all of the tools for brands' sites with minimal developer intervention in mind. Our tools are platform agnostic and are live on all kinds of platforms, including Magento, BigCommerce, Shopify, WordPress, and more!
You'll have open lines of communication with our dev team during install. And if you're like us and use Slack at your workplace, we can even set up a private Slack channel during implementation. We know that a lot of tech companies say that their solution is easy to install. Contact us and we'll show you what we mean, or connect you to some clients who can attest!
Locally currently offers complete support for the US and Canada. To support a Canadian Locally experience, simply provide us with your CAD price sheet and shoppers in Canada will be served with Canadian pricing. We also recommend activating language support for French Canadian for shoppers and retailers in Quebec. See below for more information.
We offer a few different levels of international support, ranging from basic shopper-facing tool translations to complete retailer and shopper support in nearly a dozen countries.
Locally offers eight different languages for on-tool translations for our Dealer Locator and Product Locators. To see which languages are currently supported, click the "EN" circle on the top right of this page. If you need a language supported that isn't listed, contact us and we'll get it setup for you. Adding multi-language support is a simple add-on monthly fee.
Try it out: load Merrell's Dealer Locator on their French Canadian site to see seamless shopper-facing translations.
INTERNATIONAL RETAILER AND SHOPPER SUPPORT
As of September 2017, Locally is piloting international support to power this experience in ten additional countries: Germany, UK, Sweden, Denmark, Norway, France, Austria, Switzerland, Finland, Netherlands, and Japan. Locally will be making complete international retailer and shopper support available for all clients in 2018.
This level of support features complete shopper-facing translations, multi-lingual retailer technical support, and multi-currency product support.
Installing Locally's tools for specific languages or currencies is simple. We'll show you how to tweak your code to designate which language/currency to display.
Most brands track bill-to's or ship-to's, making it difficult to track the actual physical locations where your products are sold. To tackle this issue, Locally's master CRM Open StoreFront absorbs your dealer list and generates a list of "suggested stores" that weren't on your original dealer list but might carry your products.
For example: if you sell to a company that Locally knows has five open locations, but your provided dealer list only lists three of these locations on your dealer list, Locally will "suggest" the other two stores. These suggested stores are not live: they are provided to your team as a part of your dealer list audit for review.
This works for small chains, as well as for major chains such as Dick, REI, Hibbett Sports, Academy, etc.
Typically, brands will send Locally's suggested stores file to the sales team, who comb through the list and sends back a list of the stores they want to approve as carrying their products.
Product-level analytics allow you to drill down to access data for each product of your brand at each point of the Locally ecosystem. Brands utilizing Locally's Product Locator are able to refine search results to view product interest by city for any city where there is a dealer with live inventory.
PD: Locally.com product page loads
This metric captures the number of times a product page for a given product was loaded on locally.com.
PDE: Locally Pages product page loads
This captures the number of times a product page for a given product was loaded on a retailer's own website via the Locally Pages for Retailers tool.
PFB: Locally Pages for Facebook product page loads
This captures the number of times a product page for a given product was loaded on a retailer’s Facebook Page via the Locally Pages for Facebook tool.
SG: Locally.com product impressions
This captures the number of your products that were presented to shoppers browsing on locally.com.
For example, in this example, eight Mountain Hardwear products are being presented to a shopper. This would register as eight total locally.com product impressions (one impression for each product).
SGE: Locally Pages product impressions
This captures the number of your products presented to shoppers on retailer sites via the Locally Pages for Retailers tool.
In this example, six Kavu products are being presented to a shopper on DiamondBrand.com via the Locally Pages tool. This would register as six total, Locally Pages product impressions (one for each product).
SFB: Locally Pages for Facebook product impressions
This captures the number of your products presented to shoppers browsing on a retailer Facebook Page via the Locally Pages for Facebook tool.
In this example, three Brooks Running products are being presented on a retailer's Facebook Page via the Locally Pages for Facebook tool. This would register as three Locally Pages for Facebook impressions.
PLI: Product Locator Impressions
Locally detects every time a product page on your website is loaded that has Locally's Product Locator installed on it.
If you use a Product Locator button, this is useful for determining your click rate (see below).
If you use a Product Locator that displays nearby product availability on page load, like the example below, this figure represents the total number of times nearby availability was presented to shoppers on your product pages.
PLC: Product Locator Clicks
This metric tracks how many times your Product Locator was clicked to reveal local product availability. Sort by this column to see which products are being sought out the most.
If you use a Product Locator that displays nearby product availability on page load, this figure represents the total number of times shoppers clicked on a store to grab store information, phone number, begin a product reservation, etc.
Conv%: Product Locator Conversion Rate (Product Locator users only)
For brands using a button: This metric tracks the percentage of users that clicked the button out of total product page loads for that product.
For brands that display nearby product availability on page load: this metric tracks the percentage of users that clicked a store tile to grab store information, a phone number, begin a product reservation, etc. out of total product page loads for that product.
Conv$: Potential gross revenue from Product Locator conversions (Product Locator users only)
This provides a ballpark sales figure by providing maximum revenue figure for in-store sales based on Product Locator clicks only. This does not include conversion estimates from the Dealer Locator, locally.com, Locally Pages, Pages for Facebook. We multiply Product Locator clicks by the product MSRP to calculate the upper bound of potential in-store sales based on these Product Locator actions.