OGDEN, Utah – Salomon and Locally are expanding their long-term partnership to provide shoppers with options to purchase hardgoods products online and pick up in-store among Salomon’s Premium Partners. These expanded online services align with the accelerated shift in consumer behavior to shop local by enabling shoppers to purchase their winter hardgoods products in the easiest and quickest ways possible, through local Salomon dealers.
With Salomon’s site2snow program, consumers are paired with a dealer in their area who stocks the product they are looking for, completing their transaction through Salomon.com with the retailer retaining the revenue of the sale. In the event the dealer is out of stock, Salomon will make the product available to ship to the retail partner, giving them a share in the revenue for handling the transaction and providing outstanding service to the product and consumer.
Locally has been a trusted Salomon partner for nearly five years and is a strong supporter of specialty retail; maintaining retailer information and enabling customers discover nearby Salomon dealers with stock. “The new site2snow program is a natural evolution of our partnership with Locally,” says VP of Winter Sports Equipment at Salomon, Mike Adams. “Specialty retail is a key component to our hardgoods business. It was important for us to define a model that would involve our retail partners in online transactions in a transparent way, while fulfilling our customer’s needs quickly and seamlessly. We truly believe this is a win for everyone.”
Site2snow will allow dealers to take advantage of online traffic on Salomon’s website in order to drive incremental sales and gives them the opportunity to sell in-store services, such as binding installation, boot fitting and more when the consumer comes to pick-up their products. “As the popularity of online shopping continues to rise, this omni-channel selling approach will give consumers a variety of purchase and delivery options when it comes to buying winter sports equipment,” says VP of Digital Experience & Ecommerce, Evin Catlett. “Consumers will essentially be able shop online in a local capacity, giving them the ability to choose who they transact with, when they pick up their gear, and get them their product in the most streamlined and efficient way possible.”
“Locally is proudly partnered in Salomon’s initiative to support local businesses. Site2snow offers true omni-channel to loyal Salomon enthusiasts while providing benefits to local dealers. Shoppers will seamlessly access available brand stock; coupling pick up and service at accredited local shops. Salomon is an industry leader in this digital wholesale strategy - a winning combination for shoppers, local businesses and Salomon alike.” says VP of Business Development for Locally, Teddy Schiavoni.
The first phase of the site2snow program launched in 2020, allowing consumers to purchase from local retailers based on their existing inventory. In September 2021, the revenue-share component of the program launches with drop-shipping product to dealers without the product on hand.
About Salomon: Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all of those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground. www.salomon.com
About Locally: Locally was founded in 2014 in anticipation of changes in consumer behavior. The company recognized shoppers were increasingly turning to internet-connected devices for decision making and that often meant that nearby stores, the brands they carry, and their on-hand inventory were invisible to shoppers. So, they built a solution. Today, Locally helps tens of thousands of stores present their inventory to nearby shoppers using ecommerce tactics and provides users with novel last-mile fulfillment options like in-store pickup and same-day delivery. To learn more about Locally, please visit https://join.locally.com/