Aug 25 2021

Cotopaxi taps Locally to Ensure the Best Customer Experience for Shoppers

By Calista Tufankjian   Communications | Business Development

Cotopaxi, is a highly recognized brand that continues to make an impact on the world. Locally is thrilled to be working with a brand that not only creates sustainable outdoor products and apparel but also makes it a priority to give back to the community.

Locally worked with Cotopaxi to build out their Store and Product Locators to refine the overall shopping experience for their consumers. Today, shoppers are accustomed to getting their products efficiently. Locally’s tools are designed to eliminate the wait and guide shoppers to the exact product they are looking for at a nearby store.

“As a brand that started as direct to consumer, which is now experiencing growth in both wholesale and owned retail, we're constantly looking for ways to improve our cross channel support. Coming out of the pandemic we've seen a resurgence in demand for in-person shopping and we wanted to be able to better promote that through our website. Our goal in bringing on Locally is to dramatically increase conversion and give our customers more options to shop with us”.
-Doug Small, Ecommerce Manager, Cotopaxi

Store Locator

Locally’s Store Locator is now available on Cotopaxi's site. These are typically one of the most popular pages on brand sites. This tool is used by shoppers to find the most convenient shop that carries the product they are looking for. This feature provides shoppers with in-stock availability, store events, hours, and the option to reserve the product online. Our goal is to give shoppers the best of the best experience before even entering the store.

Store Locator

Product Locator

The next step we took was building out Cotopaxi's Product Locator. This was another effort to fulfill shoppers' wants and needs. Shoppers tend to gravitate towards shopping in-store to try on the product or even get an expert's advice. Our Product Locator allows shoppers to get the true online-offline shopping experience. This provides shoppers with access to everything down to size, color, and fit. The purpose of this solution is to give shoppers the ability to stay loyal to their favorite brand and support a local shop.

Product Locator

Locally is proud to be working with a brand that helps alleviate poverty and encourages others to give back. We are excited to be working with a brand that upholds such a meaningful and empowering mission. Cotopaxi is improving the world day by day with their efforts.



Founded in 2014, Cotopaxi creates outdoor products that help fight to alleviate extreme poverty, move people to do good, and inspire adventure. Our social impact strategy focuses on global poverty alleviation, and we employ responsible sourcing and manufacturing practices throughout our supply chains. In 2020, Cotopaxi gave close to $1 million to alleviate the financial impact of COVID-19 through traceable grants through its foundation. To help close the gap in human development caused by the pandemic, Cotopaxi has a goal of assisting 1 million people experiencing extreme poverty in 2021. For more information please visit

About Locally:

Locally was founded in 2014 in anticipation of changes in consumer behavior. We saw that shoppers were turning to internet-connected devices for decision making and that increasingly nearby stores, the brands they carry, and their on-hand inventory were invisible to those shoppers. So we built a solution. Today, we help thousands of stores present their selection to nearby shoppers using e-commerce tactics and we provide users with novel last-mile fulfillment options like in-store pickup and same-day delivery.

About Calista Tufankjian

Calista is a recent Providence College graduate where she studied Marketing and Sociology. Her experience working within the Marketing and PR Industry, led her to Locally. She now helps Locally acquire new clients, manages all social media and coordinates communication output.  View all posts by Calista

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