Nov 11 2020

Locally Takes on Black Friday 

By Calista Tufankjian   Business Development Assistant

This year Black Friday shopping is going to be a bit different. Retailers are working to keep shoppers safe and comfortable while still offering great deals. Locally’s online shopping tools are the perfect way to help kick-start the holiday season!

These tools have become exceedingly valuable for retailers. By connecting stock to Locally, retailers enable shoppers the ability to browse inventory both on Locally.com and brand websites. Furthermore, it enables Google to crawl Locally.com and expose their stock at a local level. Once the dealers are enrolled in Buy It Locally, they can take their catalog information and use the Locally tools on their own websites as an ecommerce solution. Locally has also introduced custom retail pricing so stores can add their own prices to their inventory feed, to show in-store prices.

Many retailers have expressed that these tools drive new customers into the store. Jimmy, the owner/manager of Brown’s Shoe Fit Macomb said that, “Locally has been beneficial during Covid because Brown’s Shoe Fit has linked Locally.com on their Facebook Page”. He expressed that, “They will have great deals on Black Friday and shoppers can call and reserve items and they will hold them for customers”.

To help shoppers prepare for Black Friday even more, Locally offers a messaging modal through the Buy It Locally Cart, which allows shoppers to communicate with stores. This system enables shoppers to have fast communication regarding any questions, appointments or transactions they need to make. It is easy to use and a massive time saver!

A shopper from Tennessee was looking for a Patagonia backpack on Google. It directed her to Locally.com to find the product she wanted. The backpack was available at a nearby store. She then communicated with the store to set up a curbside pick-up appointment. She searched for the product and picked it up all in the same day! Locally strives to make shopping as easy as possible.

To avoid the long lines and crowds this Black Friday many retailers are utilizing the curbside pick-up and same day delivery features. These services will allow shoppers to find great deals at local stores while shopping more safely.

Support your local stores this year while using Locally’s tools!

About Calista Tufankjian

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