Apr 29 2020

Google just announced that Surfaces Across Google ads are now free.

Surfaces Across Google is: Search, Shopping, Maps, Images, Lens, & See-What's-In-Store.

By Our Partners at dbaPlatform

Yep, local retailers can now list products on Google for free!

Google recently announced that it is bringing free listings to the Google Shopping tab. Similar to the way it allows websites to be listed on Google Search for free, listings for retailers are now eligible to appear on the Shopping tab free of charge. With the recent social distancing measures affecting virtually all brick and mortar businesses, it is more important than ever for brands and retailers to list their inventory online for purchase.

This is a major announcement for shoppers, advertisers, and most importantly, retailers. Shoppers will get the added benefit of seeing more products from more stores right on the Shopping tab. Advertisers can now pair paid campaigns with free listings. For retailers, this change means free exposure to the millions of searchers who choose Google every day for their shopping needs.

Retailers on the Locally platform can take advantage of this with Locally's comprehensive integration. Facilitated in partnership with dbaPlatform, retailers can to add their inventory to Google for a low monthly fee and gain major exposure on Surfaces Across Google. Get started by scheduling a call at this link or contacting local@dbaplatform.com.

What is Surfaces Across Google?

Hundreds of millions of consumers initiate shopping-related searches on Google every day. The Surfaces Across Google program allows searchers to see in-store products on unpaid product listings across Google Search, Google Images, Google Shopping, Google Maps, Google My Business, and Google Lens. Here are examples of how unpaid listings would appear on each Google surface:

1. Google Shopping

Retailers’ products can now be displayed in unpaid listings on the Google Shopping tab by opting their products in to Surfaces Across Google. This allows shoppers to see more products from more stores. Product attributes such as price, availability, and ratings are eligible to show in unpaid, organically-ranked listings. Sign Up


2. Google Search

When searchers use Google Search to shop for products, they require results that are more visual than a typical listing. Therefore, Google will show listings that include images, titles, brands, ratings, and more product information. Consumers can explore products offered by several brands and retailers, with links directly to their web store where they can make a purchase. Sign Up


3. Google Maps

When a search is performed near a local store for a product that’s available in-store, the location listing will appear in Google Search as a Google Maps result. The listing will include store rating, address, hours, phone number, in-store availability, as well as approximate distance from the searcher. Sign Up


4. Google Images

When searchers look for products and brands on Google Images, they will see images labeled with the “Product” annotation. This tells them that the product displayed is available for purchase. Product details including price, availability, ratings, and brand, can display directly on the image as well as in the expanded view of the image. Sign Up


5. Google See What's In-Store

Lastly, you can attach your products to your Google My Business store profile to enable shoppers to browse and search your in-stock inventory from directly within Google. They will also see your store's Locally store reviews. Yes, this is now free!


Which Businesses Can Participate in Surfaces Across Google?

Businesses eligible for the program must follow the required policies to show products on Surfaces Across Google, as well as meet the following:

  • Merchants must be fully-intergated to Locally, maintain current, up-to-date inventory feeds, and accept Buy It Locally transactions.
  • Submit a feed through Google Merchant Center to participate in Surfaces Across Google by opting-in to the corresponding program in Merchant Center.
  • Sites with structured data markup will automatically have products shown on Surfaces Across Google without directly participating in the program. They can opt-out at any time.

What's the next step?

Over the last several months, dbaPlatform and Locally have partnered-up to help hundreds of brands and retailers get their in-stock inventory synced to Google as part of Google’s SWIS (See What’s In-Store) program. Contact us today and let us use our expertise to sync your live inventory and get unlimited exposure across all of Google.

Locally charges $50/mo per location to generate your nightly inventory and product feeds required by Google. Tiered pricing is available for retailers with 20+ locations.

Want to sign up? Get started by scheduling a call at this link or contacting local@dbaplatform.com. Or, click here for more info on the program.

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