More than ever, it is critically important to keep local customers updated about what is happening with your brick and mortar store. Are you open? What are your hours? Any policy changes that matter? Do you offer in-store shopping? Curside pickup? Local delivery? What's in stock?
For retailers that haven't ventured into ecommerce, communicating information about your product selection is absolutely essential. Shoppers simply do not use telephones and the yellow pages any longer to make shopping decisions. This is why Locally exists.
Let's go through the process of getting your in-stock inventory information in front of local shoppers via your Facebook page. It's free.
Make sure you have connected your inventory information / point-of-sale system to Locally. In the industries we support, like running, outdoors, baby, we will be able to convert that information into a real-time profile of what you have in stock. This is entirely free.
Find the instructions to do this here: https://www.locally.com/go/inventory-feed
If you need help, you can get that here: Submit a new support ticket
Once your inventory is live, follow these instructions: Install Locally Pages for Facebook
Note that you'll need to go back to your Facebook Page after step 3.
It will take care of everything you need by injecting an app into your Facebook page. The process is fairly easy and will take only a couple of minutes. It is completely free to use the Locally Facebook Shopping app.
If you have fewer than 2,000 page followers, you can't use the app, but you can still add your Locally inventory via your "Shop Now" button: Facebook Shop Now
Do you want to offer pickup and delivery? Right now, these could be anywhere from important to urgent for you and your customers. We offer reserve-online-pay-in-store (ROPIS), buy-online-pickup-in-store (BOPIS), and same-day delivery (in partnership with Delivco and Postmates).
To set up pay online and reserve online: Buy It Locally setup
To set up same-day delivery: Offer same-day delivery
Promote this service!
Shoppers are not going to discover your offer on their own any more than they would find a Shopify site you weren't marketing. Be aggressive. Promote the page via email, social media, friends, and anything else you can think of. Some of our retailers have built considerable businesses using these services. But all of them have worked at it very hard for some time. What is important right now is to give shoppers information about supporting you.
Locally is a fully-integrated service. Your participation works not only on social media channels that you develop, but on brand sites, natural search results, and if you choose, on your own blog.