"My store isn't appearing on a bunch of brand websites. How can I fix this?" -Every Retailer Ever
For years (dare we say, decades?), brands and retailers have struggled to present shoppers with an accurate digital reflection of which wholesale locations are authorized to sell those products. The reasons are numerous: stores move, open, and close constantly; many brands track ship-to information but not store-level information; it's easy to miss a store here and there; and more. Until now, the problem has been handled with a time-consuming maw of phone calls and personal emails between retailers, sales reps, and brands.
Locally is out with a new product that promises to alleviate this problem once and for all. With Locally's Relationship Manager, retailers can easily send authorization requests to any brand whose site they are missing from from their Locally dashboard. Brands receive these notifications and can swiftly approve (or decline) the request.
What makes this engine uniquely exciting? When a retailer has their inventory feed connected to Locally, our system automatically detects missing brand authorizations and suggests them to stores in a distilled "Suggested Brands" list.
Retailers with existing locations can now get added to any brand dealer lists that they are missing from. Retailers opening new locations can quickly get their new store added to the sites of the brand they carry, earning crucial foot traffic for the grand opening.
Brands, you can learn all about how Relationship Manager works, dial in a custom email recipient list, and more at this link.