Jul 29 2019

Game on! IELLO partners with Locally.

IELLO teams up with Locally to help shoppers find in-stock games.

By Kelly Nelson   Business Development - Baby & Toy

IELLO has launched tools to enhance the customer experience on iellousa.com as well as support the gaming experts who carry IELLO in their stores.

Are you a game expert who sells IELLO? If you're a IELLO dealer or want to become one, you will not want to miss out on this.

Image of IELLO Store Locator

Game enthusiasts across the US can now see the IELLO games that are available in their neighborhood. Whether it's a parent looking for a birthday gift or an avid gamer in need of an expansion pack, shoppers can now see the stock for their favorite local game shops, toy shops, & more on both IELLO's store locator and the IELLO product pages.

“IELLO is very excited about the new possibilities offered by Locally. We love the ability to direct traffic to our local retailer partners and display their available inventory, but also to generate sales directly from our website to their store. We are looking forward to maximizing the potential of Locally to help our brick and mortar retailers increase their sales of IELLO games.” Stephan Brissaud, IELLO Games

Stephan Brissaud, COO of IELLO and current President of the Board of Directors of GAMA, the Game Manufacturer's Association, is stoked to bring Locally to the game industry. In what was undoubtedly the fastest commitment in Locally history, Stephan signed on immediately following a live demo of the Locally tools. Stephan does not play around when it comes to moving IELLO forward and seeking solutions for the game industry as a whole. Locally is thrilled, too, with the opportunity to direct gamers to the best and brightest game and toy shops in the country.

Game shops & toy stores can add their IELLO inventory to the store locator and product pages through a simple POS sync or a quick report.

Image of IELLO Product Locator

Next steps for IELLO retailers:

  1. Claim your company account
  2. Log in and take control of your store listing
  3. Connect your inventory
  4. Accept payments and holds for in-store pickup
  5. Sell IELLO games!

Bonus: Add in-store events to drive additional store visits AND add your in-stock inventory to your Facebook page &/or website.

About Kelly Nelson

Kelly has over 20 years of experience in the baby industry having worked for her family's 3rd generation baby store, blogged for an industry publication, and served on industry committees. At Locally, Kelly uses her experience to help baby and children's products manufacturers and retailers leverage the web to promote in-store traffic.  View all posts by Kelly

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