Nov 07 2018

Neighborhood Toy Store Day 2018

Local Toy Stores kickoff the holiday shopping season 

By Kelly Nelson   Business Development - Baby & Toy

Holidays? Yep! It's time to shop for toys!

The American Specialty Toy Retailing Association (ASTRA) is helping locally owned toy stores kickoff the season with the 9th annual Neighborhood Toy Store Day celebration. Participating retailers will feature games, crafts, & other activities along with discounts, raffles, and door prizes.

Neighborhood Toy Store Day 2018

Fun is the name of the game at local toy stores

Every day we are inspired by the toy store owners who so passionately believe in the power of play and work tirelessly to bring play to children everywhere. Now in its ninth year, Neighborhood Toy Store Day rallies the specialty toy industry together to celebrate the magic that kids (and kids-at-heart!) can find when they visit their neighborhood toy store. We are proud to host this annual celebration that highlights the value of play, shopping local and giving back.

Dee Marsden, Associate Manager Marketing & Communications, ASTRA

Retailers across the US will offer unique in-store experiences for their communities on Saturday, November 10th. To help shoppers connect with local NTSD participating retailers, ASTRA has enlisted the help of Locally to create a special ASTRA member map. The map features all ASTRA member retailers but offers special emphasis for the stores that have pledged to celebrate Neighborhood Toy Store Day in store. Participants have both a call-out banner AND a special, enlarged map pin to highlight their store locations.

ASTRA retailer map

As the hundreds of participating ASTRA toy stores work on getting the word out to their local media outlets, we’ve been at work behind the scenes to get the word out on a national level and direct readers and viewers to their local Neighborhood Toy Store Day celebration. We appreciate the easy-to-use functionality and clean design of the Locally-powered Neighborhood Toy Store Day store finder. It has been a fantastic way to increase visibility for participating ASTRA member retailers and ensure that parents, grandparents, aunts, uncles and caregivers who are looking for a Neighborhood Toy Store Day celebration find one near them (a win-win situation!).

Dee Marsden, Associate Manager Marketing & Communications, ASTRA

Locally is honored to partner with ASTRA and the community of retailers that ASTRA represents and drive foot traffic through the Locally tools for Neighborhood Toy Store Day and beyond. Check out the ASTRA Store Locator to find YOUR local participating toy shop!

NTSD banner

And if fun, games, & goodies isn't enough reason for you and your friends to check out your local toy store, here are ASTRA's Top 10 Reasons to Shop Local.

Are you a toy store owner and want to enhance your store's listing on ASTRA's map and other brand sites? Visit our retailer registration page and click "Sign Up" or drop us a line at

Are you a toy brand and want to offer the same type of dynamic map to shoppers on your site in addition to our other tools? Get more info or connect with me at

About Kelly Nelson

Kelly has over 20 years of experience in the baby industry having worked for her family's 3rd generation baby store, blogged for an industry publication, and served on industry committees. At Locally, Kelly uses her experience to help baby and children's products manufacturers and retailers leverage the web to promote in-store traffic.  View all posts by Kelly

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