Oct 18 2018

Locally Takes Snow Sports by Storm

Locally - The omnichannel avalanche that shows no sign of slowing down.

By Tom Whelan   Retailer Activation Manager

If you shop snow sports, you shop Locally

Cover pic

Locally's tools are being used both far and wide by major players across the snow sports industry. Brands like Atomic, Salomon, Blizzard, Arc’teryx, Nordica, Tecnica, K2, Lib Tech, Ride, and more have all pledged to give their shoppers what they want: a powerful, seamless shopping experience with the brands they love and the retailers they trust.

Our brand clients want to be sure that when they hand off a sale to a local, stocking retailer, that they can actually complete the sale. In exchange for this clarity, our retailer clients get far more exposure on brand websites – which are by far the number one place shoppers do product research. We also help retailers (who don’t want to do shipping) power their own websites for free, providing embeddable tools that work just like Locally.com. Lastly, we push all of the data we collect into search engines and social media. Recently, a large retailer client saw their online exposure (that we are able to measure) increase by 900 percent within 24 hours after going live with us.

– Mike Massey, Founder and CEO, Locally

Locally powers brands' Store Locators, Product Locators, ‘Shop-in-Shop’ store pages, and more. They offer robust dealer data management services and comprehensive analytics. For retailers, Locally provides embeddable inventory feeds for their social channels and store website, powerful boosts in SEO, and shopper engagement on brand sites' store locators and product pages.

Salomon and Atomic of AMER sports have truly taken the reins with their industry-leading Locally integrations. Salomon’s brand new Locally-hosted Shop-in-Shop page is a store locator powerhouse, showing shoppers a wealth of information about local retailers, brand stores, and soon, in-stock inventory on a global level.

Salomon SiS

It’s been really good to have Locally reaching out to their retailers and getting them into the digital space. We have a lot of teams that are reaching out to retailers on a daily basis, but getting retailers engaged with digital tools has been a challenge. Locally is helping us bridge that gap so we can drive more online-to-offline sales.

The main reason Locally was the best fit is that it offered the entire package. Other providers had click and collect but no dealer locator, or a dealer locator and no transactions. There is a lot of growth potential with Locally.

– Amber Powell, Global E-commerce Manager, AMER Sports

In the past year alone Locally has created new partnerships with more than 50 premium brands, added 1,000 stocking dealers, and had 2,600 additional locations managing their store profile on brand sites, many of these in the Snow Sports industry. With over 30 premium Snow Sports brands participating, Locally is snowballing its way to ubiquity.

Locally is currently partnered with more than 30 leading snow sports brands and adding new ones all the time.

brands

Locally is the solution Snow Sports has needed for years. It's easy for retailers to participate and engages them with brands in an e-commerce environment. For brands, Locally enables multi-channel shopping and satisfies consumer demands at the local level. Plus, it provides critical data for brand marketing and analysis. We finally have a winning solution for all: brands, retailers, and consumers.

– Teddy Schiavoni, Owner, Summit Ski & Snowboard and Partner, Locally

For decades, Blizzard Tecnica has been at the forefront of their industry with unrivaled quality and performance built into their alpine skis, ski boots, and footwear. With premium products comes the need for a premium shopping experience, and they’re doing just that by providing shoppers with a clean handoff to the many experts at their specialty retail shops.

PL Tecnica GIF

At Blizzard Tecnica, our goal is to elevate the consumer experience through meaningful connections and rich conversations while working collaboratively with our specialty retail partners. Locally.com is an important platform through which we deliver on this goal. In less than one year, I am thrilled that over 60% of our authorized retailer locations have activated with Locally.com. And with close to 20% of our authorized retail partners presenting their on-hand Blizzard Tecnica inventory, consumers are having a better experience with our premium products at our specialty retailers.”

– Sam Cook, President, Blizzard Tecnica USA 

PL Tecnica2

Next steps for brands:

  1. Claim your brand page at brands.locally.com
  2. Reach out to brands@locally.com for demos, quotes, and general Q&A.

Next steps for retailers:

  1. Claim your company account
  2. Log in and add your store hours, logo, website, etc.
  3. Connect your inventory
  4. Accept payments and holds for in-store pickup

Bonus: Add in-store events to drive additional store visits AND add your in-stock inventory to your Facebook page

Questions? Reach out to retailers@locally.com

About Tom Whelan

A recent Loyola New Orleans graduate, Tom's love for the outdoors and economics drew him to Locally where he analyzed the impact of inventory sharing on consumer click behavior across the platform. He now manages retailer recruitment and activation.   View all posts by Tom

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