Oct 04 2018

Agio + Locally, partners by design

Agio was conceived with a Locally partnership in mind from the get-go

By Kelly Nelson   Business Development - Baby & Toy

From the brand's inception, the stores behind Agio knew that Locally was a natural partnership.

Family with Agio Z4 Stroller

Agio was designed by some of the baby industry's top gear gurus, all members of the baby specialty association Brixy. The designers wanted to make a collection built around the feedback they hear from the growing families with whom they work. Peg Perego, which — like each Brixy member baby store — is a family-owned business, was able to meet Brixy's wishes while manufacturing the Agio lineup in Italy. (Take that, tariffs!) Locally, the key to sharing Agio with families, connects busy shoppers with the Agio suite and experienced local retailers on Agio's site. Locally lets shoppers know they're in expert hands before they even put down their phones.

Agio Product Locator button

Even with massive amounts of information at our fingertips, sometimes it is just important to see details in person. The Agio line of strollers was developed for parents who enjoy luxury products, and seeing is believing. Locally helps connect interested caregivers to the closest local store where they can touch, feel, and test drive Agio so they can see for themselves the beauty of this custom line.

-Molly Ging, Owner of The Little Seedling in Ann Arbor, MI

It has been an intense process and a labor of love for everyone involved. And the Brixy store owners want to make sure that families love Agio as much as they do.

Family with Agio Z3 on beach

To understand why Agio uses the Locally tool suite, it helps to know how and why Agio was designed.

The network of independent baby shops known as Brixy created a committee comprised of some of the top baby gear experts in the industry. These store owners toiled behind the scenes on a line just for Brixy stores. The line had to meet all of the following criteria:

  • high-quality
  • reasonably priced
  • rich with features (both function and safety) often requested by families in-store
  • beautifully designed
  • built by a reputable company &/or factory
  • all new branding with fashions &/or features not available in other lines
  • only available to Brixy member stores
  • unable to be sold on Amazon or other 3rd party sites
  • unique brand imagery

Father and Son with Agio Z3

Agio is Brixy's brand so we want it to be the gold standard for every brand that wants to work with specialty stores. The Locally buttons and map are a critical part of the equation because they empower the customer to shop local.

-Mark Simon, Executive Director, Brixy

Agio Store Locator

The core goal of the Agio line is to bring customers into a store for the full Agio experience. Parents should test the Nido Infant Car Seat and Kinect Convertible Car Seat in their vehicle, push and fold the strollers, and learn the ins and outs of each piece in the collection. In addition to the core ensemble of two Car Seats, two Strollers, & a Highchair, the Agio line is rich with add-on opportunities. Families can customize their Agio purchase with items like the Carrycot Bassinet, Bassinet Stand, coordinating All Day Diaper Bag, & an assortment of compatible Peg Perego accessories.

If you are an Agio dealer or Brixy member, take immediate advantage of the Locally tools for Agio. Here are your steps:

  1. Claim your store(s)
  2. Log in and add your store hours, logo, website, etc.
  3. Connect your inventory
  4. Accept payments and holds for in-store pickup

Bonus: Add in-store events to drive additional store visits AND add your Agio stock to your Facebook page

Image of family with Agio Z4

Questions? Reach out to retailers@locally.com or connect directly with Kelly Nelson, Locally's Baby and Toy Channel Manager at kelly.nelson@locally.com.

About Kelly Nelson

Kelly has over 20 years of experience in the baby industry having worked for her family's 3rd generation baby store, blogged for an industry publication, and served on industry committees. At Locally, Kelly uses her experience to help baby and children's products manufacturers and retailers leverage the web to promote in-store traffic.  View all posts by Kelly

Don't see your store?

Get your inventory online and help nearby shoppers find their purchase at your shop. Brands win retailers win, and shoppers get what they want, when they want it.

Other Recent Posts

Read up on the latest from other industry experts