Coupon Follow just released their "Millennial Shopping Report" survey which contains some crucial insights for our brand and retailers on reaching this crucial group of shoppers. Download it via Coupon Follow here.
Despite what you may have assumed, the majority of millennials make the majority of their purchases in brick and mortar stores.
Over three-quarters of millennials perform product research online before making a purchase.
When you combine online and offline product research, that millennial shopper is most likely to complete their purchase in a store.
See the entire report here.