May 30 2016

Thule is first automotive brand to launch a "Find in Store" option

Locally's Product Locator enhances online-to-offline experience for consumers.

Thule, maker of premium products for active people that allow them to bring what they care most for – safely, easily, and in style, has launched Locally, an innovative online shopping platform, on thule.com. With this new partnership, Thule customers can now utilize Locally’s engagement tools to seamlessly guide Thule.com visitors through to a purchase at a local authorized Thule retailer.

Thule’s new Locally-powered Product Locator enables a shopper viewing a specific item to see which nearby store has that exact item, including the desired color and size, in stock. If a given product isn’t in stock nearby, the locator recommends similar styles that are available at retailers in close proximity to the shopper. To ensure the most up-to-date information is available, the Product Locator is powered by hundreds of retailer inventory feeds provided at least once a day, often hourly, and, in some cases, in real-time.

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“Given Thule’s vast network of specialty dealers across the country, it’s always been our philosophy to have our products where it is convenient for the consumer to purchase them,” said Schuyler Horton, Thule’s VP of Sales. “By incorporating Locally’s inventory platform into our online product pages, we can now take a step forward in helping our shared consumers find exactly what they want – where and when the want it. Additionally, they are more likely to get a great service experience – with additional product choices, use tips or installation services offered from their local shop of choice."

Thule Overview for Dealers from Locally on Vimeo.

Dealers are encouraged to participate and take advantage of all that the Locally platform - a platform designed by retailers to help online shoppers access local inventory in novel ways - has to offer.

  1. Claim your Locally account - this puts you in control of your store information on thule.com and any other Product Locator and Dealer Locator we power by a brand you carry.
  2. Setup your Inventory Feed - your simple Locally live inventory feed allows you to broadcast your inventory on brand sites, your own site, your Facebook Page, locally.com, and more, for free.
  3. Explore using Locally's on-site tools for retailers - Locally Pages allows a retailer to broadcast your inventory on your own site, in minutes, for free. Locally Pages for Facebook adds your in-stock products to your Facebook Page in three clicks.
  4. Explore using Locally's "Buy It Locally" transaction tools to accept product reservations and online payments for in-store pickup from thule.com, and more.

Retailers are encouraged to request a demo at thule.locally.com/retailers or contact Locally directly at retailers@locally.com.

ABOUT LOCALLY

Locally is a mission-driven company dedicated to connecting online shoppers to local inventory in novel ways. Locally works with hundreds of retailers in over 300 cities in the US and Canada and partners with brands in the outdoor, run, fish, bike, ski and snow, and baby industries. For more information, please visit brands.locally.com and retailers.locally.com.

ABOUT THULE

The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for – safely, easily, and in style. Thule offers roof racks, bike-, water-, and winter sport carriers, roof boxes, computer and camera bags, sports bags and backpacks, and kid-related products like baby joggers, child bike seats, and bike trailers. The products are sold in more than 140 countries worldwide. Thule is the largest brand in Thule Group. For more information, please visit www.thule.com

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