About

A little bit about us...

Locally was founded in 2014 as a response to changing consumer behavior. As shoppers were increasingly turning to devices for decision making, there was no tool like Uber or Open Table or Waitr that connected their online behavior to nearby purchasing options, so we built it.

We operate at the intersection of brands, stores, and shoppers.

Meet the Locally Team

Meet the Locally Team

Our team was built from stakeholders; retailers, web developers, marketing experts, industry veterans, and local shopping advocates.

Founder / President

Mike Massey

Mike is a third generation retailer and owner of Massey's Outfitters. The idea of Locally grew out of a need to market in-stock products to nearby online shoppers and accept transactions from them. At Locally, Mike is the head of strategy, operations and partnerships.

locationNew Orleans, LA           email Email Mike

Mike Massey

Founder / Lead Developer

Ben Hirsch

Ben is a seasoned full-stack web developer. He is also an active participant and manager of open source code projects. At Locally, Ben manages the dev team, site development, system architecture and integrations.

locationEllicott City, MD           email Email Ben

Ben Hirsch

Founder / Creative Director

Blake Haney

Blake has fifteen years of experience as designer, creative director, and entrepreneur. He is also the creator of a local lifestyle brand in New Orleans. At Locally, Blake manages content, brand, community and social.

locationNew Orleans, LA           email Email Blake

Blake Haney

Business Development Director

Mark Strella

Mark’s a Locally vet since 2015, when he met Locally's founders while running a business alliance in New Orleans. At Locally, he spearheads Locally’s multi-industry expansion, plus all things sales and support. Also a musician.

locationNew Orleans, LA           email Email Mark

Mark Strella

Advisor / Board Member

Chris Weil

Chris is the CEO of Momentum Worldwide. In 2007, he introduced the concept of “Phygital” — describing the inseparable experiences between the physical and the digital world. His depth of knowledge in that space guides Locally's mission.

locationNew York, NY          

Chris Weil

Advisor / Board Member

Robert Farinholt

A partner at Propel Equity Partners, Robert has been a board member and guiding voice for Locally's vision ever since its inception.

locationGreenwich, CT          

Robert Farinholt

Content Manager

Tammy Mercure

Tammy is a photographer and visual content producer. With a 16 year career in academia as a background, she has experience with digital technology and people. At Locally, Tammy manages everything content-related for clients.

locationNew Orleans, LA           email Email Tammy

Tammy Mercure

Retailer Success Manager

Johanna Rotondo-McCord

Johanna spent a number of years in the publishing industry, where she managed accounts and promoted books. At Locally, Johanna works with retailers and provides support at every step of the onboarding process.

locationNew Orleans, LA           email Email Johanna

Johanna Rotondo-McCord

Retailer Acquisition Manager

Tom Whelan

Tom did a stint as an intern with Locally and did such a great job, he now is in charge of recruiting new retailers.

locationNew Orleans           email Email Tom

Tom Whelan

Developer

Joey Risk

Joey is a software developer who specializes in PHP and Javascript. He has worked on projects that utilize stacks such as LAMP, XAMPP, and MEAN, and is excited to work on the frontiers of web app technology.

locationVirginia Beach, VA           email Email Joey

Joey Risk

Business Development - Baby & Toy

Kelly Nelson

Kelly has over 20 years of experience in the baby industry having worked for her family's 3rd generation baby store, blogged for an industry publication, and served on industry committees. At Locally, Kelly uses her experience to help baby and children's products manufacturers and retailers leverage the web to promote in-store traffic.

locationAtlanta, GA           email Email Kelly

Kelly Nelson

Business Development - Sporting Goods

Barry Schrimsher

Barry brings over 30 years of consumer products, technology, and deep industry experience to Locally. An original founder of Mountain Hardwear, he's also worked with Columbia, Icebreaker, and Crocs. At Locally, Barry leads sporting goods sales.

locationPortland, OR          

Barry Schrimsher

Business Development - Ski & Snowsports

Leah Schiavoni

Leah came to the snow sports industry after ten years managing a private investment firm. Her experience in operating specialty retail stores, attention to detail and analytics background are valuable assets to team Locally and our clients.

locationBoston, MA          

Leah Schiavoni

Business Development - Ski & Snowsports

Teddy Schiavoni

Teddy's work in the snow sports industry includes retailer, sales rep, product development and marketing. His deep snow sports connections around the globe allow him to present Locally as a solution to enhancing brand/retailer relationships.

locationBoston, MA          

Teddy Schiavoni

System Administrator

Chris Tortorich

Another New Orleans native, Chris is a devops engineer for Revelry Labs with over 20 years experience in web systems design and implementation. At Locally, he keeps out systems fine-tuned so that your Locally experience is the best It can possibly be.

locationNew Orleans          

Chris Tortorich

Strategist/Advocate

Brad Tollefson

Brad was a Director of Planning at Backcountry.com and also served as the chair of the OIA B2B working group. He designs and maintains key information systems for Locally that support brands, shops, and ecommerce merchants.

locationMoab, UT           email Email Brad

Brad Tollefson

Retailer Connectivity

Graham Gibby

Graham has been in outdoor retail since 1999 as floor staff, management, and buyer. He also has experience with computer hardware, databases and networking, so whatever it takes to get your data to Locally, he’s here to help you do it.

locationNew Orleans, LA          

Graham Gibby

Recent Blog Posts

Read up on the latest from our team and industry experts