About

A little bit about us...

Locally was founded in 2014 as a response to changing consumer behavior. As shoppers were increasingly turning to devices for decision making, there was no tool like Uber or Open Table that connected their online behavior to nearby purchasing options. So we built it.

Today, we power a novel online-to-offline shopping experience for some of the best brands on the planet and thousands of retailers.

Meet the Locally Team

Meet the Locally Team

Our team was built from stakeholders; retailers, web developers, marketing experts, industry veterans, and local shopping advocates.

Founder / President

Mike Massey

Mike is a third generation retailer and owner of Massey's Outfitters. The idea of Locally grew out of a need to market in-stock products to nearby online shoppers and accept transactions from them. At Locally, Mike is the head of strategy, operations and partnerships.

locationNew Orleans, LA           email Email Mike

Mike Massey

Founder / Lead Developer

Ben Hirsch

Ben is a seasoned full-stack web developer. He is also an active participant and manager of open source code projects. At Locally, Ben manages the dev team, site development, system architecture and integrations.

locationEllicott City, MD           email Email Ben

Ben Hirsch

Founder

Blake Haney

Blake has fifteen years of experience as designer, creative director, and entrepreneur. He is also the creator of a local lifestyle brand in New Orleans.

locationNew Orleans, LA           email Email Blake

Blake Haney

Director of Sales + Client Services

Mark Strella

Mark met Locally's founders while running a business alliance in New Orleans and became one of the first members of the team. At Locally, he directs Sales and Client Services. Also a musician.

locationBrooklyn, NY           email Email Mark

Mark Strella

Advisor / Board Member

Chris Weil

Chris is the CEO of Momentum Worldwide. In 2007, he introduced the concept of “Phygital” — describing the inseparable experiences between the physical and the digital world. His depth of knowledge in that space guides Locally's mission.

locationNew York, NY          

Chris Weil

Advisor / Board Member

Robert Farinholt

A partner at Propel Equity Partners, Robert has been a board member and guiding voice for Locally's vision ever since its inception.

locationGreenwich, CT          

Robert Farinholt

Content Manager

Tammy Mercure

Tammy is a photographer and visual content producer. With a 16 year career in academia as a background, she has experience with digital technology and people. At Locally, Tammy manages everything content-related for clients.

locationNew Orleans, LA           email Email Tammy

Tammy Mercure

Retailer Success Manager

Johanna Rotondo-McCord

Johanna spent a number of years in the publishing industry, where she managed accounts and promoted books. At Locally, Johanna works with retailers and provides support at every step of the onboarding process.

locationNew Orleans, LA           email Email Johanna

Johanna Rotondo-McCord

Senior Developer

Tim Habersack

Tim is a long-time web developer and the creator of Nickelpinch, an open-source finance app. At Locally, he works on new features and functionality, infrastructure, integrations and memes

locationPortland, OR           email Email Tim

Tim Habersack

Business Development

Teddy Schiavoni

Teddy's work in the snow sports industry includes retailer, sales rep, product development and marketing. His deep connections around the globe allow him to present Locally as a solution to enhancing brand/retailer relationships.

locationBoston, MA           email Email Teddy

Teddy Schiavoni

Business Development - Baby & Toy

Kelly Nelson

Kelly has over 20 years of experience in the baby industry having worked for her family's 3rd generation baby store, blogged for an industry publication, and served on industry committees. At Locally, Kelly uses her experience to help baby and children's products manufacturers and retailers leverage the web to promote in-store traffic.

locationAtlanta, GA           email Email Kelly

Kelly Nelson

Business Development - Sporting Goods

Barry Schrimsher

Barry brings over 30 years of consumer products, technology, and deep industry experience to Locally. An original founder of Mountain Hardwear, he's also worked with Columbia, Icebreaker, and Crocs. At Locally, Barry leads sporting goods sales.

locationPortland, OR          

Barry Schrimsher

Business Development - Ski & Snowsports

Leah Schiavoni

Leah came to the snow sports industry after ten years managing a private investment firm. Her experience in operating specialty retail stores, attention to detail and analytics background are valuable assets to team Locally and our clients.

locationBoston, MA          

Leah Schiavoni

Retailer Activation Manager

Tom Whelan

A recent Loyola New Orleans graduate, Tom's love for the outdoors and economics drew him to Locally where he analyzed the impact of inventory sharing on consumer click behavior across the platform. He now manages retailer recruitment and activation.

locationNew Orleans           email Email Tom

Tom Whelan

Recent Blog Posts

Read up on the latest from our team and industry experts