About

A little bit about us...

Locally was founded in 2014 in anticipation of changes in consumer behavior. We saw that shoppers were increasingly turning to internet-connected devices for decision making and that increasingly nearby stores, the brands they carry, and their on-hand inventory were invisible to shoppers. So we built a solution.

Today, we help thousands of stores present their selection to nearby shoppers using ecommerce tactics and we provide users with novel last-mile fulfillment options like in-store pickup and same-day delivery.

Meet the Locally Team

Meet the Locally Team

Our team was built from stakeholders; retailers, web developers, marketing experts, industry veterans, and local shopping advocates.

Founder & CEO

Mike Massey

Mike is a third-generation specialty retailer and owner of Massey's Outfitters in New Orleans. He pioneered both e-commerce and marketplace sales before realizing that shopper behavior was changing and brick and mortar needed a paradigm shift to keep up. At Locally, Mike is the head of strategy, operations, and partnerships.

locationNew Orleans, LA          

Mike Massey

Founder & CTO

Ben Hirsch

Ben is a veteran developer with an extensive history of working on creative, multidisciplinary projects. He is passionate about open-source tech and building data-driven tools, especially for local businesses and the communities they serve. At Locally, Ben manages the dev team, app platform, operations, security, and integrations.

locationEllicott City, MD          

Ben Hirsch

Founder

Blake Haney

Blake has fifteen years of experience as designer, creative director, and entrepreneur. He is also the creator of a local lifestyle brand in New Orleans.

locationNew Orleans, LA          

Blake Haney

Advisor & Board Member

Chris Weil

Chris is the CEO of Momentum Worldwide. In 2007, he introduced the concept of “Phygital” — describing the inseparable experiences between the physical and the digital world. His depth of knowledge in that space guides Locally's mission.

locationNew York, NY          

Chris Weil

Advisor & Board Member

Robert Farinholt

A long-time private equity investor, Robert has been a board member and guiding voice for Locally's vision ever since its inception.

locationGreenwich, CT          

Robert Farinholt

Strategist & Board Member

Billy McKee

Billy is an experienced technology entrepreneur, senior executive, consultant and angel investor. His role at Locally is guiding the team through all phases of client and technology growth.

locationSan Diego, CA          

Billy McKee

VP Business Development

Teddy Schiavoni

Teddy's years of experience in B2B, B2C, go to market and wholesale channel provides our team with key insight as we scale Locally. His deep business connections around the globe enable him to market Locally as an international platform solution.

locationBoston, MA           email Email Teddy

Teddy Schiavoni

VP Client Success

Mark Strella

Mark met Locally's founders while running a business alliance in New Orleans and became one of the first members of the team. At Locally, he leads all things client-facing.

locationBrooklyn, NY           email Email Mark

Mark Strella

Principal Engineer

Tim Habersack

Tim is a long-time web developer and the creator of Nickelpinch, an open-source finance app. At Locally, he works on new features and functionality, infrastructure, integrations and memes.

locationSacramento, CA          

Tim Habersack

Senior Developer

David Pitzel

David is a long time full stack web developer and avid board game enthusiast.

locationPortland, OR          

David Pitzel

Lead UI/UX Developer

Amanda Dinstel

Amanda first crossed paths with Locally's technology during her tenure at an ecommerce web agency, almost five years before having an opportunity to join the Locally team. At Locally, Amanda applies her web dev experience and design eye to Locally's many user interfaces.

locationWhitefish, MT           email Email Amanda

Amanda Dinstel

Senior Client Success Manager

Tammy Mercure

Tammy is a photographer and visual content producer. With a 16 year career in academia as a background, she has experience with digital technology and people. At Locally, Tammy manages everything content-related for clients.

locationNew Orleans, LA           email Email Tammy

Tammy Mercure

POS Integration & Retailer Success Manager

Johanna Rotondo-McCord

Johanna spent a number of years in the publishing industry, where she managed accounts and promoted books. At Locally, Johanna works with POS systems and retailers and provides support at every step of the onboarding process.

locationNew Orleans, LA           email Email Johanna

Johanna Rotondo-McCord

Retailer Activation Manager

Tom Whelan

A recent Loyola New Orleans graduate, Tom's love for the outdoors and economics drew him to Locally where he analyzed the impact of inventory sharing on consumer click behavior across the platform. He now manages retailer recruitment and activation.

locationNew Orleans           email Email Tom

Tom Whelan

Account Executive - Business Development

Barry Schrimsher

Barry brings over 30 years of consumer products, technology, and deep industry experience to Locally. An original founder of Mountain Hardwear, he's also worked with Columbia, Icebreaker, and Crocs.

locationPortland, OR          

Barry Schrimsher

Account Manager - Business Development

Peter Maranto

Peter is a former specialty retail manager and was also a brand sales representative. Most recently, he managed the international wholesale channel for an outdoor accessory brand. His deep understanding of the relationship between brands and retailers gives confidence to our Locally accounts.

locationBoston, MA          

Peter Maranto

Account Manager - Business Development

Kelly Nelson

Kelly has over 20 years of experience in the baby industry having worked for her family's 3rd generation baby store, blogged for an industry publication, and served on industry committees. At Locally, Kelly uses her experience to help baby and children's products manufacturers and retailers leverage the web to promote in-store traffic.

locationAtlanta, GA          

Kelly Nelson

Business Development Assistant

Calista Tufankjian

locationBoston, MA          

Calista Tufankjian

Content Specialist

Steven Bellotti

One of Locally’s newest team members, Steven is a retail veteran and brings expertise in a variety of business and technology applications. He is excited to put his passion for data to use optimizing Locally’s systems on behalf of our brands and retailers.

locationBrooklyn, NY          

Steven Bellotti

Client Success Manager

Samia Dockery

Samia has 15 years of customer success experience, ranging from support to project management and implementation. At Locally, Samia engages with clients to ensure both a successful onboarding experience as well as continuous support and advocacy.

locationIndianapolis, IN           email Email Samia

Samia Dockery

Retailer Activation Specialist

Will Rotondo-McCord

Will joined Locally's team as a part-time Activation Specialist in August after completing his internship with Locally. Here at Locally Will helps retailers set up their inventory feeds, enable Buy It Locally, add their inventory to Google, and everything in between.

locationNew Orleans, LA           email Email Will

Will Rotondo-McCord

Administrative Assistant - Business Development

Leah Schiavoni

Leah came to the snow sports industry after ten years managing a private investment firm. Her experience in operating specialty retail stores, attention to detail and analytics background are valuable assets to team Locally and our clients.

locationBoston, MA          

Leah Schiavoni

Strategist & Advocate

Brad Tollefson

Brad was a Director of Planning at Backcountry.com and also served as the chair of the OIA B2B working group. He designs and maintains key information systems for Locally that support brands, shops, and ecommerce merchants.

locationMoab, UT          

Brad Tollefson

Recent Blog Posts

Read up on the latest from our team and industry experts