The Outdoor Brand Playbook, Part 1: Channel surfing
Locally was founded in 2014 as a response to changing consumer behavior. As shoppers were increasingly turning to devices for decision making, there was no tool like Uber or Open Table that connected their online behavior to nearby purchasing options. So we built it.
Today, we power a novel online-to-offline shopping experience for some of the best brands on the planet and thousands of retailers.
Our team was built from stakeholders; retailers, web developers, marketing experts, industry veterans, and local shopping advocates.
Mike is a third generation retailer and owner of Massey's Outfitters. The idea of Locally grew out of a need to market in-stock products to nearby online shoppers and accept transactions from them. At Locally, Mike is the head of strategy, operations and partnerships.
New Orleans, LA Email Mike
Ben is a seasoned full-stack web developer. He is also an active participant and manager of open source code projects. At Locally, Ben manages the dev team, site development, system architecture and integrations.
Ellicott City, MD Email Ben
Blake has fifteen years of experience as designer, creative director, and entrepreneur. He is also the creator of a local lifestyle brand in New Orleans. At Locally, Blake manages content, brand, community and social.
New Orleans, LA Email Blake
Mark’s a Locally vet since 2015, when he met Locally's founders while running a business alliance in New Orleans. At Locally, he spearheads Locally’s multi-industry expansion, plus all things sales and support. Also a musician.
New Orleans, LA Email Mark
Chris is the CEO of Momentum Worldwide. In 2007, he introduced the concept of “Phygital” — describing the inseparable experiences between the physical and the digital world. His depth of knowledge in that space guides Locally's mission.
New York, NY
A partner at Propel Equity Partners, Robert has been a board member and guiding voice for Locally's vision ever since its inception.
Tammy is a photographer and visual content producer. With a 16 year career in academia as a background, she has experience with digital technology and people. At Locally, Tammy manages everything content-related for clients.
New Orleans, LA Email Tammy
Johanna spent a number of years in the publishing industry, where she managed accounts and promoted books. At Locally, Johanna works with retailers and provides support at every step of the onboarding process.
New Orleans, LA Email Johanna
Tim is a long-time web developer and the creator of Nickelpinch, an open-source finance app. At Locally, he works on new features and functionality, infrastructure, integrations and memes
Portland, OR Email Tim
Kelly has over 20 years of experience in the baby industry having worked for her family's 3rd generation baby store, blogged for an industry publication, and served on industry committees. At Locally, Kelly uses her experience to help baby and children's products manufacturers and retailers leverage the web to promote in-store traffic.
Atlanta, GA Email Kelly
Barry brings over 30 years of consumer products, technology, and deep industry experience to Locally. An original founder of Mountain Hardwear, he's also worked with Columbia, Icebreaker, and Crocs. At Locally, Barry leads sporting goods sales.
Leah came to the snow sports industry after ten years managing a private investment firm. Her experience in operating specialty retail stores, attention to detail and analytics background are valuable assets to team Locally and our clients.
Teddy's work in the snow sports industry includes retailer, sales rep, product development and marketing. His deep connections around the globe allow him to present Locally as a solution to enhancing brand/retailer relationships.
Currently finishing up his studies in New Orleans, Tom is the newest member of the Locally team. He manages retailer recruitment and activation.
New Orleans Email Tom
Another New Orleans native, Chris is a devops engineer for Revelry Labs with over 20 years experience in web systems design and implementation. At Locally, he keeps out systems fine-tuned so that your Locally experience is the best it can possibly be.
Brad was a Director of Planning at Backcountry.com and also served as the chair of the OIA B2B working group. He designs and maintains key information systems for Locally that support brands, shops, and ecommerce merchants.
Moab, UT Email Brad
Graham has been in outdoor retail since 1999 as floor staff, management, and buyer. He also has experience with computer hardware, databases and networking, so whatever it takes to get your data to Locally, he’s here to help you do it.
New Orleans, LA
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Comprehensive approach to serve shoppers across North America, Europe and Asia
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